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And a lot of the time, you’re not just talking to one person behind each profile - you could be exchanging messages with a circle of fraudsters acting together, according to KIS Finance.
Serious fraudsters sometimes even create further fake profiles and use them to be rude to you, all to make the main fake profile seem more desirable.
Con artists are increasingly creating fake online profiles and tricking people on dating sites into handing over often large sums of money.
Nancy*, a 47-year-old single mother from North Yorkshire was conned out of over £350,000 that way: “I wasn't comfortable, and then I got so far in I couldn't get myself out, and I didn't want to walk away having lost £50,000 or what-have-you, so you keep going in the hope that you're wrong and this person is genuine,” she explained to the BBC.
Nancy is now facing bankruptcy, and although her case is extreme, the average victim of online dating fraud loses £10,000 according to Action Fraud.
So what can you do to avoid being a victim of an online dating scam?
Jane advises meeting up with someone sooner rather than later - more often than not, scammers are based abroad and won’t be able to meet you.
By analysing the top 3,000 scammer profiles (that is, those they’ve come across most frequently in profiles blocked by their software in the last year) they’ve discovered what constitutes the ‘most attractive’ female and male propositions to those targeted by romance scammers.